Google Adsense Report

Custom Search

The Google Adsense reports is the tool available from Google for you to understanding your Adsense income.

The Google Adsense reports has to major sections, Adsense content reports and Adsense search reports.

Adsense Search reports.

The first pull down box on the initial screen is used to select the time range you want to generate Adsense search reports on. You can select between the following options:

Today
Yesterday
2 days ago
Last 7 days
Current month
Last month
This week (Monday Sunday)
Last week (Monday Sunday)
Last work week (Monday Friday)
All the time

Alternately you can select a specific time range to display your Adsense search reports from.

Then you have the option to display reports either based on date, Adsense search channels or both.

As standard, your Adsense search reports will be displayed as totals - however you can choose to have your Adsense search reports shown based on channels if you choose so. If you want to have your Adsense search reports shown based on channels, you must select the appropriate Adsense search channel from the check list.

Once you are satisfied with your selection, click "update reports", and you will have your desired Adsense search report ready for analysis.

Your Adsense search reports consist of the following fields:

Date - Displays the collected Adsense search data from the current date.
Channel - displays the name of your Adsense search channel, if selected.
Impressions - Shows the number of Adsense search impressions that you have served.
Clicks - The number of Adsense search clicks registered.
Click frequency - A percentage indication of the number of Adsense search impressions versus Adsense search clicks.
Effective CPM - A calculated cost per 1000 impressions - calculated from your earnings divided by 1000 impressions. i.e. your earnings are $50 and you have served 10000 impressions, your CPM will be : 50/10 = $5,00
Earnings - Displays your current Adsense search earnings for the selected period.



Image is copyright by Google inc. and is a public available screenshot.

Adsense content reports.

The first pull down box on the initial screen is used to select the time range you want to generate Adsense reports on. You can select between the following options:

Today
Yesterday
2 days ago
Last 7 days
Current month
Last month
This week (Monday Sunday)
Last week (Monday Sunday)
Last work week (Monday Friday)
All the time
Alternately you can select a specific time range to display your Adsense reports from.

Then you have the option to display reports either based on date, Adsense channels or both.

As standard, your Adsense reports will be displayed as totals - however you can choose to have your Adsense reports shown based on channels if you choose so. If you want to have your Adsense reports shown based on channels, you must select the appropriate channel from the check list.

Once you are satisfied with your selection, click "update reports", and you will have your desired Adsense report ready for analysis.

Your Adsense reports consist of the following fields:

Date - Displays the collected Adsense data from the current date.

Channel - displays the name of your Adsense channel, if selected.

Impressions - Shows the number of Adsense impressions that you have served.

Clicks - The number of Adsense clicks registered.

Click frequency - A percentage indication of the number of Adsense impressions versus Adsense clicks.

Effective CPM - A calculated cost per 1000 impressions - calculated from your earnings divided by 1000 impressions. i.e. your earnings are $29 and you have served 2000 impressions, your CPM will be : 29/2 = $14,50

Earnings - Displays your current Adsense earnings for the selected period.

Optimizing Google Adsense

Custom Search

If you have been serving Google Adsense ads on your website's for a while, or is getting ready to do it, you are probably wondering how you can benefit the most from Google's Adsense program....

It is no secret that there is big bucks in writing e-books, courses and creating products geared around Google's Adsense program. Many of these products are sold for several hundred dollars, claiming that they will show you "the hidden secrets" to Adsense success.

Some of the Adsense products and Adsense books offered does actually offer you value for your money, but there are also many scam artists operating in this business.

Let us tell you the biggest secret to Google's Adsense program "There are NO secrets!".

Now, how can we claim this?

By using pure logic, it is obvious that everyone is bound by the same terms and conditions for using Google's Adsense program, which again means that the only party that is in full control is Google.

With that being said, there are several things you can do to optimize your Adsense earnings, also without being in danger of violating Google's Adsense Terms.

1. Select the Google Adsense Ad type that fits your design best - and gives the best CTR.

Through several months of research, both by us and other Adsense users, it has been concluded that the 2 best general performing ad types are:

• Skyscraper 160x600 with text ads.
• Placement: Left or Right side
• 
  
• Big Rectangle 336 x280 with text ads.
• Placement: Top or Middle

2. Select a Colour scheme that fits the design of your pages.

This is a much discussed part about optimizing Adsense income, and the opinions does vary.

However, our recommendations is that you select one of the following Colour schemes.

2.1 Colour scheme that matches your website

If you look to the top of this text, you will see that the Google Adsense ads are served on a white background (the same as the page background), without any borders, and with a font and link colour that matches the rest of the site. This is what is called a "non-intrusive" Adsense ad colour scheme, because it doesn't scream at the website visitor, and is therefore considered a part of the site, instead of a disturbance to the eye.

2.2 Use a random colour scheme (secret revealed!)

By using the techniques discussed in Adsense Tips, you can have Google serve Adsense ads on your website, and dynamically switch between 4 different colour schemes. This is actually one of the much overlooked features of the Adsense program, and by some referred to as a "big secret"...

3 . Do SEO (search engine optimization) on your website.

Google doesn't reveal how it's Googlebot determines what type of ad's to show on your website.

But if you follow these guidelines, it is our experience that Google does serve highly relevant Adsense ads, and additionally your websites will get well indexed by search engine robots.

• Use a METATITLE, that defines what each page is about.
• Use METATAGS, to define the keywords that match your page content.
• If possible, register a domain name that has your top keyword in it.
• On the first line of the page, give a descriptive title of your page in
• Try to avoid using top navigation, use left navigation instead.
• Always create a robots.txt file.
• Remember to create a sitemap file.
• Do a search on Google for "SEO" and gather more information.

4. Optimize your website for high paying Adsense keywords.

This is where you can make a big difference on your Adsense income. As mentioned earlier on this website, Google Adsense clicks varies from $0.00 and up to several dollars a click. The trick in optimizing your pages with high paying keywords, without breaking Google's Adsense terms, or damaging your site's content, is to do a bit of research and abstract thinking..

You will never be able to know the exact price a click on a given keywords gives you, this is a well guarded "Google secret". However, you can use 2 different legal and freely available tools, to get a better estimate on each keyword.

If you signup to Googles Adwords program, you will get access to different tools - including Google's AdWords TrafficEstimatorSandbox.

Here you can get an estimated cost to AdWords advertisers for a given keyword, and test out different keywords. You can use Google's AdWords keyword suggestion tool to have variations of your keywords suggested.

Let's assume that you have created a website about Horses, and you have decided to expand your site with more content.

A search with the above mentioned method shows the following price per keyword :

• Horses $0,33
• Model Horses $1,34
• wooden rocking horses $1,11
• Arabian Horses for sale $0,98
• thoroughbred horses $0,66

So just out these examples, you might want to consider writing your next page about Arabian Horses for sale, or maybe even add a page about Model Horses, or wooden rocking horses for your readers children.

This method is also very useful when trying to determine if there are higher paying keywords, that you can target with the same content. From your readers perspective you are still offering content on the same subject, and for the Google AdWords advertisers, you are offering original content about their subject, and therefore highly targeted prospective buyers.

Please, always remember to write your content for your readers not for Adsense, since this can result in having your Adsense account terminated, and all your earnings will be lost.

5. Increase website traffic

Up to now, we have been discussing means of improving your CTR and click prices. Another factor, that is easy overlooked is your websites traffic.

Always try and increase your site traffic, i.e. by offering free valuable content, hold contests, offer newsletters, contribute to forums that are relevant to your topic etc.

6. Use Google Adsense Adlinks on your site.

This new type of Google Adsense Ads, have a different layout and function that the usual Adsense ads. When you add Adsense Adlinks to your WebPages (you can add both Adsense ads, Adsense search and Adsense Adlinks to the same page), your visitors will be presented with 4-5 links. Each link represent what google determines to be the most relevant keyword for your site, and when clicked on, your visitor is taken to a page displaying relevant Adsense ads to the link clicked on. Once again, any clicks registered on this page counts towards your Adsense income.

7. Use Google Adsense site search.

Google Adsense Channel

Custom Search

Google Adsense provides you with several tools to better track your Adsense performance.

There are two types of Adsense channels that you can use, and thereby gather valuable information on your Adsense progress.

The first type of Adsense channel is Adsense web channels.

This channel type is very simple to activate, and doesn't require you to change your adsense codes in any way. From within your Adsense publishers area, select channels in the navigation and browse down to the area labelled web channels.

If you enter the following in the input field :

yourdomain.com - then all Adsense ads across your website is tracked including sub domains.

yourdomain.com/links.html - this tracks all Adsense ads served from your links page.

sports.yourdomain.com - this tracks Adsense ads that are served from your sports sub domain.

sports.yourdomain.com/basket - this tracks Adsense ads that are served from a specific folder under your sub domain.

sports.yourdomain.com/basketleague.html - this tracks Adsense ads that are served from the specific page under your sub domain.

You can create a total of 200 different Adsense web channels to track your Adsense performance.

The second type of Adsense channel is Adsense user defined channels.

You can use this type of channels to track specific sections of your website, or even to track the performance of different Adsense ad types.

It can also be used to track overall performance on your websites, if you are serving Adsense ads on more than one website.

Adsense Search

Custom Search

The Google Adsense Search is a much overlooked feature of the Adsense program.

When you register at the the Adsense program, you can choose to serve content bases ads, but also you can select to join Adsense Search.

What Adsense search does is that it gives you the option to place a "Google Search" field on your website, similar to the one below. You can define the look of the search field from within your publisher center, and choose where to display the Google logo, submit button, colours etc.

It is possible for you to "brand" your search result page, by defining the colours used, and even include a logo (50 x 50 px).

A great feature about the Google Adsense Search fields is that you can choose to have the results displayed on a new page, and thereby keeping the visitor on your site.

You can then choose from 2 different types of search :

• Google Adsense Search
• Google Adsense Site Search

Google Adsense search directs your visitor to a page containing both Adsense ads and search results from Google. This is the type of search listed on the bottom of the navigation bar on this page.

The second type of search, Google Adsense Site Search, searches all recorded pages from your site that is listed in Google's database. It then shows the user a result page, containing pages from your site that matches the search criteria, as well as search relevant Adsense Ads.

You can track the performance of your search fields, by creating a tracker from your Adsense Publisher center. Any clicks made from the result pages, counts towards your Adsense income.

Google Adsense

Custom Search

Google AdSense

is probably one of the most popular revenue generators in the Web. We hear the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. However, it’s not that simple to find the actual tips, which stick to Google policies, might increase your revenues and don’t try to trick out the readers of your weblog.

We’ve spent several hours, trying to find out, what might increase your Google AdSense income and which tools you can use to observe and track your revenues. We’ve selected the key-points of successful stories and useful tips as well as Google AdSense sites and services you can use on a daily basis. Let’s take a look.

Google Adsense ads, are highly content relevant ads, that are served directly on your pages - without your intervention. For you as a webmaster, this means that you simply paste the Google Adsense code on your pages, and thereafter have a constantly updated and relevant advertising income.

Google Adsense is an internet income stream for all internet lovers. It doesn't requires much works but little to be done. If you are interested to join and make Google Adsense as an internet stream of income to you mail me on peter2made@yahoo.com.